Everything that you see online isn’t true.
Misinformation and disinformation can negatively impact our communities and organizations.
Becker Digital is a veteran-owned consulting firm that protects communities and organizations from misinformation and disinformation. We have extensive experience at the tactical, operational, and strategic levels. Our team understands the complexity of the modern multi-domain environment and works with organizations to address the growing threats associated with misinformation and disinformation.
Erroneous online content - also known as mis/disinformation - can have far-reaching impacts on organizations.
Sensationalized online content can spread like wildfire across popular social media platforms, misleading millions of people across the globe before viral inaccuracies are challenged or addressed.
This can be disastrous for the people and organizations whose lives and reputations are affected by false information.
Are you being deceived online?
Anyone can be susceptible to misinformation or disinformation campaigns. Adversarial manipulation and influence campaigns often target specific audiences, with the goal of prompting action or sowing discord. Communities and organizations can be negatively affected by mis/disinformation.
What is misinformation?
Misinformation refers to false or inaccurate information that is spread deliberately or unintentionally. This can include rumors, hoaxes, conspiracy theories, and other forms of false or misleading information that can be spread through various forms of media, including social media, news outlets, and word of mouth. Misinformation can have serious consequences, including spreading fear and confusion, undermining public trust in institutions, and even leading to physical harm.
What is disinformation?
Disinformation refers to the deliberate spread of false or misleading information in order to influence public opinion or to achieve a specific goal. This can include spreading false stories, fabricating evidence, or manipulating images and videos. Disinformation can be spread through various forms of media, including social media, news outlets, and propaganda.
Unlike misinformation, which is often spread unintentionally, disinformation is spread with the intent to deceive and manipulate people. Disinformation campaigns can be conducted by governments, organizations, or individuals, and can have serious consequences, including undermining public trust in institutions, manipulating political outcomes, and even inciting violence.
How does the spread of mis/disinformation impact organizations?
Misinformation and disinformation can negatively impact the organization on multiple fronts. Such erroneous information can disrupt organizational operations, diminish team cohesion, and damage the organization’s reputation. Additionally, the unmanaged spread of mis/disinformation can negatively impact the customer and employee experience.
Effective organizational leaders realize the potential impacts mis/disinformation can have on their organization’s ability to fulfill its mission, and will utilize mis/disinformation response strategies available.
Organizations can combat the negative effects of misinformation and disinformation on their operations, reputations, and communities.
Becker Digital has demonstrated success implementing effective response strategies to counter mis/disinformation online.
Our team of cyber strategists works with clients to develop customized solutions that get positive results.
Additional Mis/Disinformation Resources:
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Becker Digital is available to support your organization’s mission and goals.